MAKE IT RAIN (Concept)

Art Direction

Challenge: Given millennials are increasingly unwilling to make financial sacrifices today for a more ‘comfortable’ tomorrow, how can TD become the bank that makes saving for their retirement easier?

Solution:   Using NFC/RFID technology and augmented reality, we’re creating an out of home digital board that interacts with your cell-phone. Millenials can play a timed game, to see how much they can make it rain. Finally, the retirement conversation is a little more playful.